Why a penguin? We didn’t choose our identifiable penguin logo simply based on the relationship penguins have with ice.

As parents ourselves, we were charmed to learn of the natural instincts of the mother and father Emperor penguin. The Emperor penguin truly embodies the meaning of caring for your family.

After the mother lays an egg, she sets off on a journey, as far as 50 miles to the open seas, to gather nourishing food for her young. Meanwhile, the father protects the egg during his mates’ two-month journey. He will stay standing – no siting or no eating, just braving the Arctic elements – in order to keep the egg safe and warm. The mother will return to regurgitate her food and feed the newly hatched baby. Then, the father leaves to find food for himself and like his mate, will return to his partner so both parents care for their young.

The desire to do whatever is necessary to care for your child is universal.  BonkBand aims to make mom and dad’s job a little easier by providing a hands-free way to ice those head bonks, bumps and bruises.